Besides the unmatched quality of products. The amazing customer support. The speedy shipping. And of course the fit itself (fits like a dream). It is the deeper meaning of the message the shirts themselves portray. I own roughly 30 shirts from WDTN, and each represent a certain point in my life, from the lowest of the low, to the highest heights.
I often get approached while I rock the I <3 DMT shirt at the gym, and although people always assume the drug, do not get me wrong I've tripped on it myself, it's what it really means. An Outsider, Doing My Thing, Embracing (Your) Fate, because I was Born to Resist, Lead (my life) and Never Surrender.
In short, the shirt slaps. :)