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WAR AGAINST MEDIOCRITY

JOIN THE REVOLUTION

Defy The Norm is for the risk-takers, the rule-breakers, and the ones who live life loud and unapologetic. Our gear is built for those who reject mediocrity and embrace the extraordinary. Wear it. Live it. Make your mark.

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We do our best to ship out as quick as we can from Idaho.

We Defy The Norm Men's Shirt Defy Conformity Bolt Shirt - PREORDER shipping 9/29

Strength + Courage

Our Story

Founded in 2018 By Cody Alford, Defy the Norm equips the world's free thinkers with lifestyle-inspired gear.

We shatter the chains of societal norms and reject the comfort of conformity. If you're one of the fearless, ready to wage war on mediocrity and break barriers, you belong with us. Rise, defy, and lead with unyielding purpose.

Welcome to the revolution.

Excerpts By Cody Alford

DEFY JOURNAL

2025 New Evolution

2025 New Evolution

  For starters I can't thank you enough for your support not only with Defy The Norm but your boldness to share the message as you see fit with others.   There have been a lot of changes in my lif...
What Are You Leaving Behind?

What Are You Leaving Behind?

What are you leaving behind?What legacy?What message?What trace of your existence?There’s people in your life you don’t even know that are watching you.They’re not judging like you think, they’re f...
Not another stupid shirt..

Not another stupid shirt..

Not another stupid shirt.I learned a long time ago I don’t sell shirts, I sell a message.People must BUY into the things they believe in or they’re don’t truly believe.We talk a lot.We pander a lot...
Writing Your Own Story..

Writing Your Own Story..

Why is life so hard?.A question I asked myself when I stopped living in a trance and started to awaken to life’s potential.Im grateful for life being this hard.If it was easy there would be no poin...
2025 New Evolution

2025 New Evolution

  For starters I can't thank you enough for your support not only with Defy The Norm but your boldness to share the message as you see fit with others.   There have been a lot of changes in my lif...
What Are You Leaving Behind?

What Are You Leaving Behind?

What are you leaving behind?What legacy?What message?What trace of your existence?There’s people in your life you don’t even know that are watching you.They’re not judging like you think, they’re f...
Not another stupid shirt..

Not another stupid shirt..

Not another stupid shirt.I learned a long time ago I don’t sell shirts, I sell a message.People must BUY into the things they believe in or they’re don’t truly believe.We talk a lot.We pander a lot...
Writing Your Own Story..

Writing Your Own Story..

Why is life so hard?.A question I asked myself when I stopped living in a trance and started to awaken to life’s potential.Im grateful for life being this hard.If it was easy there would be no poin...