DEFYING THE NORM IS ONLY
FOR THE BOLD
Only The Strong Flourish
No Weak Sh*T Collection
Not Another Course. A Wake-Up System.
This isn’t fluff. It’s not another hype session or surface-level course.
This is a digital guide built to shake you awake, hand you the tools, and challenge you to rise.
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30% OFF SALE ITEMS
Words of Affirmation
DEFY FLAGS
Strength + Courage
Our Story
Founded in 2018 By Cody Alford, Defy the Norm equips the world's free thinkers with lifestyle-inspired gear.
We shatter the chains of societal norms and reject the comfort of conformity. If you're one of the fearless, ready to wage war on mediocrity and break barriers, you belong with us. Rise, defy, and lead with unyielding purpose.
Welcome to the revolution.
SLAP THEM ON EVERYTHING
DEFY STICKERS
Let customers speak for us
Just received my edc puck and it couldn’t have come at a better time in my life so I wanna give a big shot out to stefanie for making these! ⚡️⚡️⚡️🌊 of all things edc this one has more value to me than most. You guys rock 🤙🏻 Best wishes with the new retreat/ homestead and animal rescue 🙌🏻
Shirt fits perfect for an athletic build. Materials are great, overall stoked on my purchase. Happy to support someone like Cody. Will be buying more.
Love the gear from this company! Grest fit, great messages, great story, greater people! Always get compliments whenever im out. Repeat customer for a reason!
I've got so many different companies black camo flexfit so I had to snag this one!!! The patch on this one is super badass & h8gh quality!!! So glad this company offers a flexfit hat too which seems to be kinda dying out among relevant companies ( I love flexfits ) I may just have to grab me another one of these so I'll have one for work as well!!😁🔥🔥
So glad I found this company!!! This is my 2nd tee and I got 3 more on the way 😁 this one is a 60/40 cotton/poly blend and I absolutely love it I wish the " DO YOU " Tee was available in a 60/40 but either way that's a badass tee too!! If your on the fence about snaggin a shirt from these guys JUST DO IT!!! you will not be disappointed
That hat is tough and fits great! Get one today!
I absolutely love this flag, it is made with great quality material and really makes a statement. I purchased this for our Veteran community center. I put it up after I received it and all the guys came in the next morning and I said how much they loved it. A lot of our guys took pictures next to it as well.
Also, great packaging, came with stickers and super fast delivery.🇺🇸♥️🤍💙
I have bought multiple T shirts and the Mala bracelets from Defy the Norm and everything I’ve gotten is of great quality. I love that there is a unique description behind each design as well as the bracelets and it makes me that much more proud to wear them in public. I’ve worn the bracelets in normal day to day activity and as a police officer going on a variety of calls and it’s held up great. I always look forward to finding new products from this company to purchase!
Everything I have bought here is awesome! Built for looks and performance!
Great quality and very comfortable. Highly recommend.
Great quality and very comfortable. Highly recommend.
Great quality and very comfortable. Highly recommend.
Great material and quality. Really sticks out paring it with a watch. Highly recommend
Great material. Looks great pairing it with a watch or wearing it solo.
Great quality and very comfortable. Highly recommend.
