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Unconventional goods for unconventional people
⚡️DEFY SHOP
Defiers are those who blaze their own path in life
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Only The Strong Flourish
No Weak Sh*T Collection
Words of Affirmation
DEFY FLAGS
Strength + Courage
Our Story
Founded in 2018 By Cody Alford, Defy the Norm equips the world's free thinkers with lifestyle-inspired gear.
We shatter the chains of societal norms and reject the comfort of conformity. If you're one of the fearless, ready to wage war on mediocrity and break barriers, you belong with us. Rise, defy, and lead with unyielding purpose.
Welcome to the revolution.
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DEFY STICKERS
Let customers speak for us
Just received my edc puck and it couldn’t have come at a better time in my life so I wanna give a big shot out to stefanie for making these! ⚡️⚡️⚡️🌊 of all things edc this one has more value to me than most. You guys rock 🤙🏻 Best wishes with the new retreat/ homestead and animal rescue 🙌🏻
I couldn’t be happier with my purchase from We Defy The Norm. Huge thanks to Cody for not only creating a brand that speaks volumes but for sharing his story—I first heard about him on Jon Bernthal’s podcast and was immediately drawn to the mission. As a fellow Air Force veteran, there’s no better way to show support than by flying the DEFY CONFORMITY flag proudly in my home gym. I also picked up the No Weak SH!T flag and man, the two side by side are powerful. They’re a daily reminder to stay sharp, stay locked in, and keep pushing forward no matter what life throws your way. The work doesn’t stop, you only get stronger/wiser.
Love the shirt. Little small on me for a Large, which is okay because that means I'm getting yuge in the gym... love the feel and look
Really good quality and comfortable boxy shrit will be ordering more.
Got a pretty Rad mystery shirt! Worth the purchase. Thanks again guys!💪🏻🇺🇸❤️
Great shirt for training or just hanging out. It’s a nice little reminder to block out the nonsense that’s all around us.
Love my new bracelet and what it stands for. Support companies like "We Defy the Norm" that stand for doing right in life and keepinga positive mindset. Cody, you're the man!! Thank you and keep up the good work. Will always be a supporter of you!💪🏻🇺🇸
Great shirt, fits as advertised. High quality material and imagery looks top-notch.
Very comfortable t shirt, especially in the gym. Thank you DTN!
Great Shirt! Fits perfect. I got a large in the “Opportunity Waits For No One” shirt, XL fit me more comfortably. For reference I am 5’11 205Lbs. Great quality shirt, arguably the best quality shirt I own. Love the boxy tees, the standard fitting ones fit great as well!
This is my new favorite t-shirt now!
I waited til I had worn and washed my Defy shirt a couple times. Excellent material and the boxy fit is awesome for us bigger dudes. Solid shirt. Rah
High quality but simple! Awesome brand that represents something real.
I get so many compliments of wearing this shirt. It's unique and fits perfectly. The best quality. I wear this shirt every chance I get.
The shirt fit true to size. Perfectly oversized for a roomy fit. Phenomenal quality. I wear this shirt every chance I get. I will be a life-long supporter.
