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Unconventional goods for unconventional people
⚡️DEFY SHOP
Defiers are those who blaze their own path in life
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Only The Strong Flourish
No Weak Sh*T Collection
Words of Affirmation
DEFY FLAGS
Strength + Courage
Our Story
Founded in 2018 By Cody Alford, Defy the Norm equips the world's free thinkers with lifestyle-inspired gear.
We shatter the chains of societal norms and reject the comfort of conformity. If you're one of the fearless, ready to wage war on mediocrity and break barriers, you belong with us. Rise, defy, and lead with unyielding purpose.
Welcome to the revolution.
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DEFY STICKERS
Let customers speak for us
Just received my edc puck and it couldn’t have come at a better time in my life so I wanna give a big shot out to stefanie for making these! ⚡️⚡️⚡️🌊 of all things edc this one has more value to me than most. You guys rock 🤙🏻 Best wishes with the new retreat/ homestead and animal rescue 🙌🏻
Swift arrival, Helps with meditation grounding in my morning sessions..
Endless gratitude and credit owed to Cody and badass team in Idaho!
Next up bloodstone prayer bead necklace!
After listening to Cody on the Shawn Ryan show I had to get it. I’m also a Marine vet, being non-biased here this shirt is the shit! Will definitely be buying more, keep up the good fight brother.
Sweet designs with meaning. Love supporting our vets too. Keep it going guys!
Top quality low vis
Got it hanging on my wall by my squat rack !
What can I say , it’s a badass flag !
All my boys love it !
Great work guys !
Outstanding. My daughter loves it. Has good elasticity fits her wrist well. Thanks.
Motivating!
Swift arrival as always
Love everything I've ever purchased!
Perfect edition to the morning grounding 🖖
The quality of this shirt is top-notch. It evokes 90s nostalgia for all the right reasons. You know, before things were made cheap, shirts lasted forever, etc.
Great design that is bold while also remaining unisex. As a woman, I was worried it might make me look shredded in the worst way, but I sized up, and I don't look like a sasquatch. Ladies, go oversized for a feminine fit that looks great in the gym. I’’ 5’5, 140 and went with an XL. I bought a second shirt because I am already mourning the day this one gets retired.
I’m 5’8 165lbs. Got a medium and fits perfect. Design is sweet. 100% cotton and super comfortable. Hope to see more designs on this boxy T.
Love the boxy t-shirts!!!! Great thickness and quality, worth every penny.
This is one of the best shirts I have ever owned.
Love it! Helps on the days my mind decides to try telling me to take a day off from the gym. Multiple conversation starters as my neighbors walk by.
Excellent shirt! Wow
