DEFYING THE NORM IS ONLY
FOR THE BOLD

Not Another Course. A Wake-Up System.
This isn’t fluff. It’s not another hype session or surface-level course.
This is a digital guide built to shake you awake, hand you the tools, and challenge you to rise.
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Strength + Courage
Our Story
Founded in 2018 By Cody Alford, Defy the Norm equips the world's free thinkers with lifestyle-inspired gear.
We shatter the chains of societal norms and reject the comfort of conformity. If you're one of the fearless, ready to wage war on mediocrity and break barriers, you belong with us. Rise, defy, and lead with unyielding purpose.
Welcome to the revolution.