LIVE IT UP
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Our Mission:
To encourage others, through our own actions, to defy conformity and invest in themselves.
Defier Gear
Let customers speak for us
Best brand ever
All the products are amazing not only aesthetically but in quality as well. Plus it’s really cool that Cody takes the time to handwrite a note for every order :)
Carina Matosian
DEFY DAD HAT
Rad Shorts
Bought these Bad larrys because I support the message, the mindset, the lifestyle that Cody and this brand represent. I am thoroughly impressed in their construction and overall comfort. I went running in these, went to the range, I lift heavy in them, I mean I wear them lounging around the house. They feel great and I swear I'm going to buy another pair soon. Defy the Norm. Be great, whatever that looks like for you. Buy your gear from like minded people, that's all I do nowadays.
Bob in OK
DEFY SHORTS | We Defy The Norm
Great shirts
The shirts feels great and the hand written note was much appreciated.
gregory simpson
REAL EYES | We Defy The Norm
Great company
Awesome product and a great company to buy from. I’ll be back for more stuff. Thanks!
Jacob Truman
FREEDOM | We Defy The Norm
Uniquely Defiant
My new favorite hoodie! I own plenty of black hoodies and I was super stoked about the acid wash. This thing is hella comfy and great quality. Preciate the Defy family and their beyond awesome products and against the grain mentality.
Casey
DEFY HOODIE
Awesome Shirt!!
Love my DMT shirt...everything went great, processing and delivery. You guys are amazing!! Love your message ❤️
Tina Martin
DMT | We Defy The Norm
On Time, On Target
A brand that exceeds expectations and stands for something we all need more of - truth. Fashionable, comfortable made with integrity and love. My kind of tribe. Keep it real, Cody.
One luv,
Smedley Butler Renegades :)
Miguel S.
All Seeing Logo
Shirts
I have bought, and received multiple t-shirts from Cody, and We Defy the Norm. They are of the best quality, and portray an even better meaning. Thanks again Cody, and your team at We Defy the Norm
Brandon
FREE YOURSELF | We Defy The Norm
Epic Gift
Got this shirt for my brother. He’s a tall guy! Shirt fits perfectly. Long enough for his torso but still fitted so it doesn’t look like a trash bag. LOVE THESE SHIRTS.
Sydney HOBEN
SPREAD LOVE NOT FIRES | We Defy The Norm
DMT shirt
Great product, as always. Can't wait to get more new merch in the future!
John
DMT | We Defy The Norm
It's a trap!
Great shirt! Fits as expected and good quality.
Andrew Goodman
IT'S A TRAP | We Defy The Norm
Awesome purchase
I loved the shirt and did not expect a note included. This brand and message have been inspirations in my life.
Jake Hall
DMT | We Defy The Norm
About Us
Retired U.S. Marine Raider created and operated. These designs are reflections from my time in the service, my transition to civilian life and my continued journey to become the best version of myself.
Let customers speak for us
Best brand ever
All the products are amazing not only aesthetically but in quality as well. Plus it’s really cool that Cody takes the time to handwrite a note for every order :)
Carina Matosian
DEFY DAD HAT
Rad Shorts
Bought these Bad larrys because I support the message, the mindset, the lifestyle that Cody and this brand represent. I am thoroughly impressed in their construction and overall comfort. I went running in these, went to the range, I lift heavy in them, I mean I wear them lounging around the house. They feel great and I swear I'm going to buy another pair soon. Defy the Norm. Be great, whatever that looks like for you. Buy your gear from like minded people, that's all I do nowadays.
Bob in OK
DEFY SHORTS | We Defy The Norm
Great shirts
The shirts feels great and the hand written note was much appreciated.
gregory simpson
REAL EYES | We Defy The Norm
Great company
Awesome product and a great company to buy from. I’ll be back for more stuff. Thanks!
Jacob Truman
FREEDOM | We Defy The Norm
Uniquely Defiant
My new favorite hoodie! I own plenty of black hoodies and I was super stoked about the acid wash. This thing is hella comfy and great quality. Preciate the Defy family and their beyond awesome products and against the grain mentality.
Casey
DEFY HOODIE
Awesome Shirt!!
Love my DMT shirt...everything went great, processing and delivery. You guys are amazing!! Love your message ❤️
Tina Martin
DMT | We Defy The Norm
On Time, On Target
A brand that exceeds expectations and stands for something we all need more of - truth. Fashionable, comfortable made with integrity and love. My kind of tribe. Keep it real, Cody.
One luv,
Smedley Butler Renegades :)
Miguel S.
All Seeing Logo
Shirts
I have bought, and received multiple t-shirts from Cody, and We Defy the Norm. They are of the best quality, and portray an even better meaning. Thanks again Cody, and your team at We Defy the Norm
Brandon
FREE YOURSELF | We Defy The Norm
Epic Gift
Got this shirt for my brother. He’s a tall guy! Shirt fits perfectly. Long enough for his torso but still fitted so it doesn’t look like a trash bag. LOVE THESE SHIRTS.
Sydney HOBEN
SPREAD LOVE NOT FIRES | We Defy The Norm
DMT shirt
Great product, as always. Can't wait to get more new merch in the future!
John
DMT | We Defy The Norm
It's a trap!
Great shirt! Fits as expected and good quality.
Andrew Goodman
IT'S A TRAP | We Defy The Norm
Awesome purchase
I loved the shirt and did not expect a note included. This brand and message have been inspirations in my life.
Jake Hall
DMT | We Defy The Norm