NEW RELEASE
NEW SUMMER DROPS
Featuring our new FREEDOM series that includes our built to last tees and tanks as well as our defiant we stand flag tees.
Unconventional goods for unconventional people
⚡️DEFY SHOP
Defiers are those who blaze their own path in life
2024 LIVE BOLDER COLLECTION
Just Released
LATEST DROPS
Collection list
Jiujitsu Gear
BJJ Rash Guard + Combat Shorts
Words of Affirmation
DEFY FLAGS
Strength + Courage
Our Story
Founded in 2018 as a relentless movement, Defy the Norm equips the world's most formidable leaders with lifestyle-inspired gear. We shatter the chains of societal norms and reject the comfort of conformity. If you're one of the fearless, ready to wage war on mediocrity and break barriers, you belong with us. Rise, defy, and lead with unyielding purpose.
Welcome to the revolution.
SLAP THEM ON EVERYTHING
DEFY STICKERS
Excerpts By Cody Alford
DEFY JOURNAL
Let customers speak for us
Just received my edc puck and it couldn’t have come at a better time in my life so I wanna give a big shot out to stefanie for making these! ⚡️⚡️⚡️🌊 of all things edc this one has more value to me than most. You guys rock 🤙🏻 Best wishes with the new retreat/ homestead and animal rescue 🙌🏻
You can tell they actually take time and use quality materials to make these. Very happy with my purchase!
Love it!
Love it.
Love it
Great fit. Great quality, great company!
True to fit size tee. Good quality material. Even better message.
Cody is a badass. I'm 1000% on board.
Cody Alford is the man. No Weak Shit. Live By It.
Great design love what Cody stands for!
Great design love what Cody stands for!
If i had to change one thing is would be wider shoulder straps
Love the old school design and shirt is fantastic quality
Great shirt, love the design. Shirt did have a small hole in the shoulder when I got it but that’s the first time I’ve had an issue of all the shirts I’ve bought from DTN.
Quality, bad ass and now flying in the GYM. Stoked, thank you guys!
Shirt fits great and looks hard too! I’ll buy more.