NEW RELEASE

BUILT TO LAST tank tops + TEES

Featuring our new FREEDOM series that includes our built to last tees and tanks as well as our defiant we stand flag tees.

WAR AGAINST MEDIOCRITY

JOIN THE REVOLUTION

We don’t live by the rules of societal norms. If youre one of the bold who defy conformity and ready to declare war on mediocrity, you’re one of us.

Fast shipping

We do our best to ship out as quick as we can from Idaho.

Strength + Courage

Our Story

Founded in 2018 as a relentless movement, Defy the Norm equips the world's most formidable leaders with lifestyle-inspired gear. We shatter the chains of societal norms and reject the comfort of conformity. If you're one of the fearless, ready to wage war on mediocrity and break barriers, you belong with us. Rise, defy, and lead with unyielding purpose.

Welcome to the revolution.

Excerpts By Cody Alford

DEFY JOURNAL

What Are You Leaving Behind?

What Are You Leaving Behind?

What are you leaving behind?What legacy?What message?What trace of your existence?There’s people in your life you don’t even know that are watching you.They’re not judging like you think, they’re f...
Not another stupid shirt..

Not another stupid shirt..

Not another stupid shirt.I learned a long time ago I don’t sell shirts, I sell a message.People must BUY into the things they believe in or they’re don’t truly believe.We talk a lot.We pander a lot...
Writing Your Own Story..

Writing Your Own Story..

Why is life so hard?.A question I asked myself when I stopped living in a trance and started to awaken to life’s potential.Im grateful for life being this hard.If it was easy there would be no poin...
What's Your Why?

What's Your Why?

If what you’re doing right NOW isn’t to get you to your next objective in life, then why are you investing time into it? People think money is the ultimate form of currency, I say it’s our time. ...
What Are You Leaving Behind?

What Are You Leaving Behind?

What are you leaving behind?What legacy?What message?What trace of your existence?There’s people in your life you don’t even know that are watching you.They’re not judging like you think, they’re f...
Not another stupid shirt..

Not another stupid shirt..

Not another stupid shirt.I learned a long time ago I don’t sell shirts, I sell a message.People must BUY into the things they believe in or they’re don’t truly believe.We talk a lot.We pander a lot...
Writing Your Own Story..

Writing Your Own Story..

Why is life so hard?.A question I asked myself when I stopped living in a trance and started to awaken to life’s potential.Im grateful for life being this hard.If it was easy there would be no poin...
What's Your Why?

What's Your Why?

If what you’re doing right NOW isn’t to get you to your next objective in life, then why are you investing time into it? People think money is the ultimate form of currency, I say it’s our time. ...